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About SOUR+ Entertainment Inc
A Trailblazing Force in Entertainment Evolution
From its humble beginnings as a school project for founder Muhammad Hafiz, SOUR+ Entertainment Inc. has emerged as a dynamic and influential player in the global entertainment landscape. Established in 2015, SOUR+ has evolved into a multi-faceted powerhouse encompassing music production, artist management, and cutting-edge media platforms.
The company's diverse roster of artists and sub-units—including JIFLIZ, The Üniverse, HERF, FALFIZ, Fiz and Pojan, Fiz and Er, and 5ive Rogue—is a testament to its commitment to nurturing unique talents and promoting diverse voices. SOUR+ artists are not merely performers but cultural ambassadors, shaping trends and inspiring audiences across genres and geographies.
Vision:
To be a globally recognized entertainment powerhouse, renowned for innovative content creation, diverse talent development, and meaningful social impact. We aspire to push creative boundaries, foster a vibrant community of artists and audiences, and continuously evolve to remain at the forefront of the entertainment landscape.
Mission:
Empower artists and creators by providing a nurturing environment, comprehensive resources, and global platforms to showcase their unique voices and artistic expressions.
Elevate the entertainment experience by producing high-quality, engaging, and thought-provoking content across various media, from music and podcasts to visual storytelling, that resonates with diverse audiences worldwide.
Pioneer innovation through the adoption of cutting-edge technologies, strategic partnerships with industry leaders, and a commitment to exploring new formats and platforms to reach and engage audiences in fresh and exciting ways.
Cultivate a diverse and inclusive community that celebrates creativity, fosters collaboration, and inspires meaningful connections between artists, creators, and fans across the globe.
Champion social responsibility through ethical business practices, community engagement, and leveraging our platform to raise awareness and drive positive change on important social issues.
Adapt and evolve continuously to the ever-changing entertainment landscape, remaining agile, open to new ideas, and dedicated to exceeding audience expectations with fresh and innovative content experiences.